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 The competition and pressures within marine transportation have never been so great.
Despite this, my vision for SK Shipping is simple: we aim to become the global leader in
the shipping of natural resources.
In order to achieve this aim, we seek excellence in three crucial areas: human resources,
customer service and financial structure.
Shipping is a networking business. It is a people-based business. That’s why SK Shipping
devotes huge resources to recruitment and training. Our recruitment procedures identify
the best and brightest applicants. We then invest time and money into training recruits
and managing their careers. The objective is to ensure that each employee achieves his
or her full potential. We’ve been rewarded with a staff retention rate, which is the envy
of comparable companies. Many of our top managers were originally recruited as junior
employees.
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Well-trained and satisfied staff translates into higher-quality customer service.
In business the temptation is often to think only of the bottom line.
I believe the priority
on profits has to go hand-in-hand with nurturing long-term customer relations. We pride
ourselves on always putting the customer’s needs first. SK Shipping employees, located
around the globe, are dedicated to ensuring that customers’ loads are transported safely,
swiftly and at a competitive price, anywhere around the world. Simply put, we call that
"Shipping on demand".
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Where good customer service exists, money will follow. SK Shipping has the strongest
financial structure of any South Korean shipping company. Part of our financial strength
comes from the power of the SK brand. When a business opportunity opens up, which
demands marine transportation services, companies often turn to us.
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Our strong cash position allowed us to weather the Asian Financial crisis. But we have
also learnt from the difficulties of other companies and my aim is to ensure that every
part of the company generates value. Looking ahead, SK Shipping will improve its financing
capability, with future financing raised against equity rather than debt. This will provide
crucial resources as we prepare to launch into a major period of growth and development
into a world-class marine transporter.
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